Making a Whole Lot of Noise: Snoop Dogg and Snoop Lion
“I love hearing from my fans — I can’t hear from them if they don’t know what I’ve got going on, so I want them to stay connected to me through my site,” says Snoop.
Let’s take a tour of Snoop’s websites:
The website of Snoop Dogg is an audiovisual feast for fans — the feature-packed premium audio theme, Soundcheck, has been customized to bring you news, music,videos, tour dates, and more. The site takes advantage of Soundcheck’s versatile design: multiple column areas and sidebars, a featured slider, and custom menus to navigate to various categories as well as Snoopermarket (Snoop’s Market Page of goodies on Facebook).
SnoopDogg.com Photos Page
So go ahead and explore — head to the sidebar and listen to a track on the SoundCloud player, click on the “Snoop on iTunes” Image Widget to sample his top albums, songs and music videos on iTunes, or check out his latest updates on Facebook, Twitter, Instagram,Tumblr, Pinterest, and more.
You’ll also see a clickable image that takes you to the Snoop Lion website.
SnoopLion.com is dark and sleek, with vibrant accents of color. The site showcases Reincarnated, Snoop’s reggae and dancehall-influenced album and film, and mixes your favorite WordPress.com widgets and features with cool customizations to the San Kloud theme.
On the home page, you’ll find news, videos and music, and the option to sign up for notifications of Reincarnated screenings near you. Down the left sidebar, you’ll see popular WordPress.com features: embedded YouTube and SoundCloud players (usingshortcodes in Text Widgets), Facebook Like Box and Twitter Widgets, and even a Follow Blog Widget (under “Mailing List”).
SnoopLion.com Music Page
We chatted with Snoop’s social media team about SnoopDogg.com and SnoopLion.com, and why they chose to make WordPress.com Snoop’s online home.
“Using WordPress.com as our platform for these sites was a clear decision because it offers simple HTML coding and user-friendly widgets that allow us to accomplish our creative goals,” says Ryan Ford, the Vice President at Cashmere Agency. “We’ve been able to reach out to over 130,000 unique monthly visitors on the site, and we hope to see continuous growth as we develop and add more content to the sites.”
What are the main differences between the two websites? Is there a distinct vision behind each?
“There’s definitely a vision behind each. SnoopDogg.com is the hub for all things Snoop. It’s a place where fans can access Snoop’s YouTube videos, social media, webisodes, contests, listen to hit records, and more.
SnoopDogg.com Music Page
SnoopLion.com is focused around his new reggae persona and all things related to hisReincarnated film and album release, and also happens to show the well-rounded family guy that Snoop is. We feature everything from Reincarnated to the various community initiatives that have stemmed from the Lion himself.
SnoopLion.com Photos Page
Snoop Dogg’s world is more light-hearted, irreverent, and fun. Because Snoop Lion’s music is about peace, love, and unity, and it’s a serious musical undertaking, we thought it best to delineate the two personas through two separate web hubs, while maintaining that there is still a natural intersection between them.”
What are the features you’re most excited about?
“There are too many to just pinpoint one, but the social media integration available on the sites is a great feature. They allow us to build our social media footprint while creating a market for Snoop fans to enjoy. Fans are able to follow Snoop on his various platforms and stay connected with everything he has going on.
It’s important for us, with Snoop and all of our clients, to have social media orchestration put into place, where each social media profile cross promotes another. We know that people’s online surfing habits don’t necessarily include specific artist URLs. With this in mind, it’s always been important for us to look at a main website as a hub for all the different activity going on with each social media platform.
WordPress.com allows us to be fluid in our strategies and utilize the strengths of each social platform supported by this collection.”
How do you hope to connect and interact with fans?
“These sites are the one-stop shop for Snoop’s videos, music, merchandise, and lifestyle. Fans are able to get all their info from a direct source, and there is nothing better than that.
SnoopDogg.com Videos Page
Social media sites are great for giving people real-time updates and sharing specific pieces of content. They’re not so great at providing a comprehensive overview of everything that an artist has going on.
This is especially true for clients with initiatives as wide-ranging as Snoop. Since Snoop is an international icon, it’s necessary that we find creative methods to engage his widely diverse fan base through different platforms. We use WordPress.com as the one spot where Snoop’s audience can come to find out all current information on him.”
We love the Snoop Lion album! What else is going on in the world of Snoop, and what should fans expect to see on these sites?
“We’ll be releasing the Reincarnated Photobook this fall, which features photos from Snoop’s trip to Jamaica, highlighting some of his most memorable experiences there. Keep an eye out to catch Snoop overseas, and don’t miss upcoming drops, music videos, and singles from the Reincarnated album.
We’re also excited to launch the Overstock.com commercial featuring Snoop Lion and his family. There will also be an accompanying music video that you should look forward to!”